Bringing Impact Home: Collaborating to Raise the Profile of Community Foundations Nationally
Join CommA and the Community Foundation Awareness Initiative (CFAI) for an interactive half day pre-conference session focused on branding and media for community foundation communications staff. Lunch is included. Registration is open to all community foundation communications staff, regardless of CommA or CFAI membership status.
Community foundations have an identity crisis: few Americans actually know what a community foundation is or can describe what we do. CFAI has been working with field leaders to address this to raise the field's profile through branding campaigns and media placements that aim to consistently tell our story of impact through powerful messaging.
The ”Bringing Impact Home” campaign was created in partnership with field communications leaders and launched on social media in November 2022 with in-kind support from Meta, Facebook’s parent company. A second phase effort is in the works for 2023.
This session will share insights from the initial campaign, outline the long-term vision, and offer attendees an opportunity to learn how they can use the collateral and insights for their own branding and communications efforts.
You’ll hear from a panel of community foundation communication leaders about their own successful brand campaigns, media pitches, and placement efforts in raising awareness of their work, and there will be ample time for small group discussions and share outs.